ARYZE’s B2B2C Business Model: Onboarding organizations, end-users, and developers

ARYZE has laid out a plan to onboard organizations, individual users, and developers to take part in offered solutions. Using a B2B2C model, ARYZE will create synergies between developing and consuming parties on the platform. ARYZE offers the needed tools for the development of its payment ecosystem and will bring these services to various types of end-consumers.

Fundamental to its product offering, ARYZE is partnering up with highly recognized parties to develop qualitative services. Through these collaborations, ARYZE’s application will run on software that is innovative, customizable, and efficient. The development of a secure platform is key for the extensions and modules built on top of it and for end-usage. Different parties are involved in ARYZE’s ecosystem to maximize the value for all involved. This article explains how ARYZE will onboard organizations, individual end-users and developers.

The business model explained

Onboarding organizations

ARYZE will help NGOs and large global corporations to improve their payment flows. International organizations face the limitations of current financial systems existing in many silos. Cross-border payments present many implications, such as high costs and delayed transfers that limit an organization’s ability to perform. Through the development of long-term relationships with NGOs and corporations, ARYZE has formed an understanding of the organizational needs for enhanced internal payment processes. Based on this, ARYZE is building customized solutions for organizations that suit their needs and support their operations. ARYZE CEO Jack Nikogosian illustrates how organizations can benefit from offered solutions:

When we look at who could benefit from a solution like ours, we see that it’s the Filipino sailor working for a large shipping company, it’s the guy on the scooter bringing masks to Red Cross somewhere in the world, it is people all around the world. The way we reach these people is through global organizations and companies that help these or know these people.

Business Model

Onboarding individual end-users

Once organizations like NGOs and large corporations experience the benefits of ARYZE’s payments ecosystem for their operations, they can onboard other end-users. For example, Red Cross could encourage their donors to transfer money via ARYZE’s payment system as there are no fees charged by ARYZE. This way, Red Cross will receive 100 per cent of the funds, which can be invested in operations, creating bigger impact in the world.

As people will receive incentives through NGOs and large companies and decide to download the MAMA app, it becomes interesting for other companies to also offer their services on ARYZE’s platform. The built-in marketplace in our MAMA app allows users to download all kinds of integrations offered by any type of company (validated by ARYZE). Beside donating through the app, donators of Red Cross now can also use a foreign mobile payment system when travelling, or get a loan through a lending facilitator that offers its services on ARYZE’s platform. The opportunities to customize your banking app become endless.

Onboarding developers

Integrations will not be built by ARYZE itself, but rather by other start-ups, companies and developers. ARYZE is taking a two-level approach to fostering development and the creation of modules for its platform. The first part of this approach is to have integrations built by established companies. Existing businesses can build an app to be featured on the ARYZE platform themselves, or ARYZE ambassadors can pitch to companies and start developing an app for them. Another way of having applications developed on the ARYZE platform is through the creation of entirely new ideas and projects. ARYZE aims to have employees located in fintech hubs and associations all around the world to scout for exciting projects.

These projects can be as creative and innovative as one can think of, especially through ARYZE’s interoperability with blockchains, such as Ethereum. This technology enables all kinds of solutions to be created. Now, not only traditional applications can be built, but also the future generation of applications, namely, decentralized applications (Dapps). Dapps are applications (smart contracts) built on blockchain protocols. For the end-user, the usage of these Dapps remains completely accessible and user-friendly, yet the underlying technology holds greater efficiency and security than traditional apps.

ARYZE is all about encouraging people to create new solutions that will truly change the way people pay. By inviting existing companies and newly developed projects from tech hubs all over the world to host their services on the ARYZE platform, app-users can customize their digital accounts in any way they desire.

In the two following articles, we will discuss how ARYZE onboards NGOs specifically, and why the ARYZE ambassador program helps build the next generation of developers and fintech professionals.

To learn more about ARYZE, check out the other articles of these series on our blog, or visit our website.

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